Andy Davies


Commercial Services Director

Andy is responsible for the commercial development of the Group including all secondary spend areas: retail, food and beverage units, participation games and ride photography.   He is also responsible for Merlin's international procurement programmes and for Central Sales & Marketing functions such as trade sales, national third party promotions and major new revenue initiatives like the Merlin Annual Pass.  Finally, he oversees the Group’s call centres and e-Commerce functions including working with operational colleagues to develop online ticket sales.

Andy previously worked as Marketing Director for BAA’s UK airports and as Marketing & Buying Director for WHSmith Travel Retail, eventually moving to the Tussaud’s Group to become their Commercial Services Director.  He joined Merlin Entertainments after The Tussauds Group was acquired in 2007.  He has a BSc in Mathematics from University of Wales, Aberystwyth and a MSc in Statistics from Leicester University.