Case Study:

Kansas City Cluster

Merlin Magic Making

Using our in-house specialist teams, we created a new US 'cluster' city, comprising a Legoland Discovery Centre and SEA LIFE aquarium, from site negotiation to opening in less than 18 months.

Finding the Magic

Found a suitable 'cluster' site, negotiated favourable rental terms and signed the lease.

Producing the Magic

Delivered a fantastic array of LEGO models and creature content.

Creating the Magic

Designed and creatively managed construction of a fantastic new 'cluster'.

Delivering the Magic

Built both attractions simultaneously, on-time and on-budget, to a very high specification.