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Creativity is at the core of every part of Merlin Magic Making. We have a dedicated creative team who design and champion our fantastic developments, inspiring new ideas across every aspect of the business, from roller coasters with that ‘special twist’, to developing brand new attractions for a new generation of visitors. Dedicated to designing compelling propositions to excite our customers' imagination, the team are always looking for the next new thing so that we can bring a new dimension to our guests' experience.

‘Creativity is at the core of every part of Merlin Magic Making’

Our experience isn’t just with our in-house team: we work closely with colleges to ensure we have a pipeline of talent for the years ahead; external creative thinkers to challenge our own thinking; and with Intellectual Property owners to bring alive their fantastic brands.

Inspiring Ideas

We have the talent to translate creative ideas into reality.
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Shows

Designing and building the latest best-in-class attractions is only part of the story.
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Research & Development

Creative is at the core of everything we do at Merlin Magic Making. Read more

Intellectual Property

Our dna is about bringing the most innovative and creative entertainment to our customers. Read more