Hans Aksel Pedersen


Managing Director LEGOLAND Parks

Hans Aksel started his career as an officer in the Army but decided that business was more to his liking, leaving to take  a Masters degree in Marketing.   Now, an energetic International Marketer, he has more than 25 years of extensive experience in both FMCG and the entertainment industry across general management, global brand building, consumer & trade marketing, new product development and people management.   Hans Aksel has been with LEGOLAND for 15 years, starting with the original LEGOLAND Park in Billund in Denmark in 2000, and moving from there to become Marketing Director in LEGOLAND Windsor, where he was in 2005 when Merlin acquired the then four LEGOLAND Parks.

In 2008, now a senior manager within Merlin, he moved into an operational role as Divisional Director managing LEGOLAND Deutschland; and in 2014 took a new role as Divisional Director LEGOLAND Parks USA, overseeing the continued resort development of both Parks and Hotels in LEGOLAND California and LEGOLAND Florida; expanding this role across all six of the current parks as Managing Director of the Operating Group in 2015.