Justin Platt


Chief Strategy Officer

Justin was appointed Chief Strategy Officer in 2018 after three years as Managing Director, Resort Theme Parks. Justin initially joined Merlin in 2011 as Marketing Director within Resort Theme Parks.

With over 25 years’ experience across a range of international organisations, Justin brings a robust approach to strategy development, business execution and the understanding and delivery of consumer needs. As Chief Strategy Officer, Justin is focused on maximizing the significant prospects available to Merlin by informing, shaping and driving the company’s global strategy in the context of an ever-evolving market backdrop.

With a career spanning GlaxoSmithKline, Kellogg’s and AstraZeneca, Justin has held a number of senior roles leading the development and growth of a range of brands in the UK and on a global basis.