Justin Platt


Managing Director Resort Theme Parks

A graduate in Economics, Justin joined Merlin in 2011 as Marketing Director at the Alton Towers Resort moving in 2013 to take over the wider global marketing role across all Merlin’s Resort Theme Parks.  Here he worked closely with the Managing Director of the Operating Group and with the Divisional Directors of Merlin’s six Resort Theme Parks  to develop their short break strategies and to ensure that each Resort continues to deliver exciting new rides and attractions every year to appeal to their ever broadening visitor base, including families of all ages and makeup, young adults, schools and other groups.  Justin then took over the role of Managing Director Resort Theme Parks in 2015.

Justin has a very strong global marketing pedigree both in FMCG with Kellogg’s, and pharmaceuticals with GSK and AstraZeneca where he was Global Marketing Director, something which is invaluable in his current role where the ability to develop strong brand identities and effective marketing strategies across traditional and new media channels both play key roles in the continued success of today’s top attractions.