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The Eye Brand

The Eye Brand The ‘Eye’ observation experiences currently include two in the UK - the iconic and number one paid for visitor attraction in the UK, Coca-Cola London Eye, and the Blackpool Tower Eye - and the Sydney Tower Eye in Australia. These unique and iconic structures, centrally located within the city, are a feat of design and engineering offering guests an ‘inspiring perspective’ and the ultimate bird’s-eye view of unique and unrivalled 360-degree panoramas.

Coca-Cola London Eye

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A must do attraction for visitors to the UK Capital, at 135 meters high, Coca-Cola London Eye is the world’s tallest cantilevered observation wheel and an iconic part of the London landscape. During the graceful 30 minute ride, visitors can see up to 40km from their fully enclosed, high-tech, glass capsules, many of which now have state of the art touchscreens to enhance the guests' experience as they take in the views of the city.

Since opening in 2000, Coca-Cola London Eye has welcomed over 50 million visitors and has won over 40 awards for national and international tourism and engineering achievement, as well as numerous people’s choice awards. In a short period of time, it has become a 21st century symbol for modern Britain and a global icon.

The Coca-Cola London Eye also boasts the first live action 4D pre-show giving a look at the Eye through the seasons and adding an extra dimension to traditional 3D technology; using sensory effects such as wind, snow and even smell to bring to life the images on screen. The perfect way to start your experience!

Blackpool Tower Eye & Skywalk

The Blackpool Tower Eye and SkyWalk offers the best views across the North West of England with views over Bowland, up to the Lake District and, on a clear day, down to Liverpool and across to the Isle of Man. Begin your journey to the top with a visit to the incredible 4D cinema, then take a trip 380ft into the sky to the top of The Tower and experience the thrilling SkyWalk.

Walk out if you dare onto the 5cm-thick glass viewing platform where you can look out over the Irish Sea, and see the famous Blackpool Promenade below you. For the very brave, head up to the outside levels at the very top of the Tower to experience the elements at 416ft above the ground. The Blackpool Tower is an award winning landmark recently picking up a Building Excellence Award for the regeneration of the Grade 1 listed building.

Sydney Tower Eye

Get a bird’s eye view of the spectacular Sydney city from the tallest building in Sydney! Standing at 250m tall, the Observation Deck at the Sydney Tower Eye offers stunning, uninterrupted panoramic 360 degree views of Sydney and its famous landmarks. Included in admission, the new 4D Experience is a groundbreaking 3D film with spectacular in-theatre effects and a breathtaking fourth dimension that gives an amazing view of the city.

Visit www.sydneytowereye.com.au

SKYWALK at the Sydney Tower Eye

SKYWALK at the Sydney Tower Eye is a breathtaking outdoor experience - 268 metres above the streets of Sydney. Step out onto the clouds as you venture across the glass-floor viewing platform for unique 360-degree views over glittering Sydney and its famous landmarks, including the Sydney Harbour Bridge, Sydney Opera House, Botany Bay, and as far as the Blue Mountains.

Visit www.sydneytowereye.com.au